Meet the Providers
Lori Arndt
PA-C
Lori is a board-certified Physician Assistant and is licensed by the Wisconsin Board of Medical Practice. She graduated from Marquette University with a degree in Biomedical Sciences. She then earned her Master of Physician Assistant Studies degree from Marquette University in 2010. She is a member of the American Academy of Physician Assistants and the Society of Dermatology Physician Assistants. In 2025 she completed the Society of Dermatology Physician Assistants Diplomate Fellowship program. Prior to joining DermDirect, Lori worked in dermatology, internal medicine and infectious disease. Her broad medical background provided her with invaluable experiences and knowledge and ultimately led her to discover her passion for dermatology. She enjoys helping patients to achieve their optimal skin health from both a medical and cosmetic standpoint.
In her free time, Lori enjoys running, traveling, and spending time with her family.
Ben Bogle
DNP, APNP, FNP-C
Ben is a board-certified family nurse practitioner and licensed in both Wisconsin and Minnesota. He earned his Bachelor of Science in Nursing (BSN) through Oregon Health & Science University in 2007 and graduated with his Doctor of Nursing Practice (DNP) after completing the BSN to DNP track through the University of Wisconsin – Eau Claire in 2016. He is a member of the American Academy of Nurse Practitioners and the Society of Dermatology Nurse Practitioners. He is working towards becoming a Dermatology Certified Nurse Practitioner. Prior to joining DermDirect, Ben worked in dermatology, urgent care, primary care and several years as an assistant professor in the graduate nursing program at the University of Wisconsin – Eau Claire. Ben’s passion for dermatology developed over the years while caring for patients and seeing his own family members struggle with skin cancers and skin related diseases. It is his passion to reduce the risk and optimize early detection of skin cancers while optimizing his patient’s overall skin health.
When he is not in clinic, Ben enjoys spending time with his family and enjoying the outdoors through hiking, camping, canoeing and fishing.
DermDirect is a direct-pay clinic for medical dermatology services, designed to make expert skin care more accessible.
DermDirect was founded in 2025 by David J. Usher, M.D., best known as the founder and President of ReforMedicine, a direct primary care practice which began in 2011. Dr. Usher has a passion for providing high quality, affordable, and accessible care to patients as well as creating an environment where providers have time to care for their patients.
With a focus on affordability, transparency, and direct access, DermDirect offers care for conditions like acne, rashes, psoriasis, and suspicious moles—no referral or insurance required. Our direct pay model means clear pricing with no surprises, and our experienced local team is here to help you feel confident in your skin. Whether you’re dealing with a new concern or managing a long-term condition, we make it easy to get the care you need—directly.
